Fiona Spotswood
Dr Fiona Spotswood is a senior lecturer in marketing at the University of the West of England. Fiona's research takes a cultural view of socially problematic behaviours and recently her primary research has developed into an exploration of the implications of marketing on various cultural phenomena which are damaging to societal wellbeing.
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Beyond Behaviour Change
Key Issues, Interdisciplinary Approaches and Future Directions
Edited by Fiona Spotswood
Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in ‘behaviour change’ across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.