Marketing and Consumer Behaviour
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight and Data Science
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
Drag as Marketplace
Contemporary Cultures, Identities and Business
Now a multi-million-dollar industry blending art, politics, and entertainment, drag's popularity has soared in recent years. Yet, despite its rise as a consumer product, research exploring the intersection of drag and markets remains scarce. This interdisciplinary collection fills that void, exploring drag's market impact.
Beyond Behaviour Change
Key Issues, Interdisciplinary Approaches and Future Directions
Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in ‘behaviour change’ across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.
