Policy Press

Publishing with Purpose

Woke Capitalism

Democracy Under Threat in the Age of Corporate Righteousness

By Carl Rhodes

Published

Nov 1, 2021

Page count

224 pages

ISBN

978-1529211665

Dimensions

216 x 138 mm

Imprint

Bristol University Press

Published

Nov 1, 2021

Page count

224 pages

ISBN

978-1529211689

Dimensions

Imprint

Bristol University Press
GBP 11.99 GBP 9.59You save GBP 2.40 (20%)
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    Does ‘woke capitalism’ improve capitalism’s image or does it threaten the future of democracy?

    From Nike’s adoption of Colin Kaepernick, to Gillette’s engagement with the toxic masculinity debate, the 21st century has seen a sharp increase in corporations taking over public morality, a phenomenon which has come to be known as ‘woke capitalism’.

    Carl Rhodes takes us on a lively and fascinating history of woke capitalism from the 1950s corporate social responsibility, through 1980s neoliberalism, alongside the adoption and mutation of the term ‘woke’ from Black American culture and brings us right up to current day debates.

    Examining the political causes that woke capitalism has adopted, and the social causes that it has not, he argues that this surreptitious extension of capitalism has serious implications for us all.

    Carl Rhodes is Professor of Organization Studies at the University of Technology Sydney. He researches the ethical and democratic dimensions of business and work. Carl regularly writes for the mainstream and independent press on issues related to ethics, politics and the economy.

    What is woke capitalism?

    The woke reversal

    The market for morality

    Wokeness isn’t right?

    Democracy under threat

    CEO to the rescue

    Sexuality sells

    The race to wokeness

    Not #youtoo

    All that glitters is not green

    Selling wokeness

    The right hand gives

    The woke machine

    Banking on ethics

    Consuming the CSR self

    Still asleep?

    Woke on woke