Published
Sep 4, 2024Page count
160 pagesISBN
978-1529240184Dimensions
234 x 156 mmImprint
Bristol University PressPublished
Sep 4, 2024Page count
160 pagesISBN
978-1529240177Dimensions
234 x 156 mmImprint
Bristol University PressPublished
Sep 4, 2024Page count
160 pagesISBN
978-1529240191Dimensions
234 x 156 mmImprint
Bristol University PressPublished
Sep 4, 2024Page count
160 pagesISBN
978-1529240191Dimensions
234 x 156 mmImprint
Bristol University Press
Moomin Management
In the media:
The Hanken Magazine 2024.
Moomin generosity and doing good business on Transforming Society
Managing with Generosity: Insights from Moomin Business in Human Capital Leadership Review
PODCAST: What can business learn from the Moomins? on Transforming Society
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.
This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.
Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.
Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
"Both business and society could stand an infusion of generosity, from listening to others so that our conversations are more productive, to actual caring more about each other. This wonderful book is full of ideas from the Moomin characters about how to apply generosity to our ideas about management. Read this book. It will make your business and life better." R. Edward Freeman, The Darden School, University of Virginia
"Moomin Management reveals how humans can be inspired by Moomins and create a business ethos rooted in generosity and shared responsibility for our planet, just like Japan's oneness with nature." Ayano Nishihara, Rikkyo University
“This book aims to introduce the beloved Moomin brand and the management philosophy behind it. The excellent chapters outline, critique and extend how to manage people generously. For the wider community of management scholars and practitioners, the book offers an engaging read of a family-owned company that has an exceptionally clear sense of purpose and direction.” Rebecca Piekkari, Aalto University School of Business
Paul Savage is Assistant Professor in Entrepreneurship at United Arab Emirates University.
Janne Tienari is Professor of Management and Organisation at Hanken School of Economics.
1. The Moomin Way
2. Birth (and Life) of Ideas
3. Branding: Larger than Life
4. Partnerships: Crossroads of Passions
5. Strategy: What’s the Purpose?
6. Technologies: Into Virtual Worlds
7. People: It's Alright to be Broken
8. Let’s Party!
