Ethnography

Offering rare insights from the Moomin inner circle, this book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. It unveils the keys to a sustainable business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.

Available Open Access digitally under CC-BY-NC-ND licence

Examining the data processes at the European Spallation Source facility in Sweden, this book sheds light on the often underestimated, yet essential, contributions of those involved in the design and development of data management systems.

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

Drawing on an unprecedented institutional ethnography of UK universities, this book uses feminist and gender lenses to critique the power, culture and structure of Higher Education institutions. Challenging the myths of how academia is governed by audit processes, it provides an opportunity to re-read and re-write these institutions from within.

Drawing on interviews with welfare-reliant single mothers living in the South Wales Valleys, this original book charts their interactions with the labour market and welfare state. It challenges current understandings of welfare eligibility and dependency and provides valuable new policy insights for welfare reform.