Policy Press

Publishing with Purpose

Beer and Racism

How Beer Became White, Why It Matters, and the Movements to Change It

By Nathaniel Chapman and David Brunsma

Published

14 Oct 2020

Page count

216 pages

Series

Sociology of Diversity

ISBN

978-1529201796

Dimensions

234 x 156 mm

Imprint

Bristol University Press

Published

14 Oct 2020

Page count

216 pages

Series

Sociology of Diversity

ISBN

978-1529201758

Dimensions

234 x 156 mm

Imprint

Bristol University Press

Published

14 Oct 2020

Page count

216 pages

Series

Sociology of Diversity

ISBN

978-1529201772

Dimensions

Imprint

Bristol University Press
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    Beer and Racism

    Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities.

    Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over.

    This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.

    "This is a crucial addition to an emerging literature. Chapman and Brunsma explore the cultural connection of race and beer in all its aspects—from the racial history of commercial brewing to the white culture of homebrew clubs." Joseph Gerteis, University of Minnesota

    "From the racist marketing of malt liquor to the bearded-white-dude culture of craft beer, readers will never look at a frothy pint the same after reading Beer and Racism." Eli R. Wilson, University of New Mexico

    "Chapman and Brunsma take the reader on an adventure in Beer and Racism, weaving together bits and pieces of extant research, along with primary source material, into a cohesive and thought-provoking narrative." Helena Darwin, Stony Brook University

    “In this timely and fascinating book, the authors trace the deep history and contemporary conditions through which racism permeates the cultural production and consumption of craft beer.” Jennifer Smith Maguire, Sheffield Hallam University

    Nathaniel G. Chapman is Assistant Professor of Sociology in the Department of Behavioral Sciences at Arkansas Tech University.

    David L. Brunsma is Professor of Sociology at Virginia Tech.

    Foreword ~ Anthony Kwame Harrison

    Brewing Up Race

    Racism, Brewing, and Drinking in US History

    The Making of the (White) Craft Beer Industry

    The Paths to Becoming a Craft Brewer and Craft Beer Consumer

    Exposure, Marketing, and Access: Malt Liquor and the Racialization of Taste

    Gentrification and the Making of Craft Beer

    White Spaces

    #WeAreCraftBeer: Contemporary Movements to Change the Whiteness of Craft Beer