Mario Campana
Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.
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Drag as Marketplace
Contemporary Cultures, Identities and Business
Now a multi-million-dollar industry blending art, politics, and entertainment, drag's popularity has soared in recent years. Yet, despite its rise as a consumer product, research exploring the intersection of drag and markets remains scarce. This interdisciplinary collection fills that void, exploring drag's market impact.
