What Do Corporations Want?
Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm
By Timothy Kuhn
Published
Jun 26, 2024Page count
258 pagesISBN
978-1529214277Dimensions
234 x 156 mmImprint
Bristol University PressPublished
Jun 26, 2024Page count
258 pagesISBN
978-1529214291Imprint
Bristol University PressPublished
Jun 26, 2024Page count
258 pagesISBN
978-1529214291Imprint
Bristol University Press
What Do Corporations Want?
'Corporate purpose' has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change.
Leading organization studies scholar Timothy Kuhn argues that this 'either/or' thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once.
Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations’ identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations.
Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are 'for'.
"This is a dazzling book! It is a provocation that forces scholars to grapple with the complexity of firms’ existence and of their desires. Essential reading for rethinking the theory of the firm." Silvia Gherardi, University of Trento
"Going far beyond the organization as an entity model, Kuhn explores the complicated realities of socially mediated communication as manipulated by corporations to create a radically new understanding of what corporations want. Kuhn's book keeps readers engaged with its examples grounded in specific organizations." CHOICE
Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.
Introduction
1. New Forms of Value Generation under Communicative Capitalism
2. Why an Alternative Theory of the Firm?
3. Assembling an Analytical Apparatus: CCO Encounters Deleuzian New Materialism
4. A Communicative Theory of the Firm
5. Boundarying: Inclusion and Exclusion in Dynamic Capability (Re)Development
6. Branding: Hindering Heterarchy in a Startup Accelerator
7. Binding: Collective Atomization and B Corps
8. A New Future for the Theory of the Firm
